MKT DB2 Essay Example | Topics and Well Written Essays - 250 words

MKT DB2 - Essay ExampleThis category is aligned with my interest since I am a precise family oriented person that values intimacy, consensus, and stability over risk.The VALS analysis scum bag help companies determine how consumers entrust react to different marketing and advertising campaigns. For instance achievers like prestige products. Auto companies that manufacture highlife cars such as BMW should target achievers as part of their marketing campaign. Achievers atomic number 18 also hard workers that are very attached to their work. Due to their rush lifestyle achievers are the type of people that like products and function that save them time. An example of a service that achievers will use more often than other types is the self-service window at fast food restaurants. In their work setting achievers seek deferred payment. The use of recognition at work serves as a basis to reward employees efforts (About, 2012). Overall the use of the VALS system dope serve as a grea t tool for marketers to learn more about the desires of people which can be very beneficial in the product design process.About.com (2012). Employee Motivation, Morale, Recognition, Rewards, Retention. Retrieved August 27, 2012 from