Member of the Wedding

The Member of The Wedding, Carson McCullers Main Characters: Frankie Addams is a twelve year old who in the middle of a sexual and emotional awakening. She feels totally isolated and disconnected from the world all around her. She isn't a member of any clique or group, because of this she becomes obsessed with the fact that she is going to be a member of her brother Jarvis' wedding. Frankie puts all her hopes in dreams into this one event and plans to make. Connection with another group of people, and to disconnect herself from being lonely again.Getting away from childhood is a hard task for her and she has trouble with it, she tries to make changes on the outside to get a better impression but that is a fail. Her biggest struggle is getting over something's that relate to being a female adult like getting her menstruation cycle and sex, Frankie is extremely ignorant when it comes to these two subjects. My first impression of Frankie is that someone needs to teach her how to grow u p. Setting: Frankie Addams is a 12 year old living in the American south in 1944. Summary: Frankie Addams is a young 12 year old living in the American South, the book is about her main frustration with feeling like she doesn't belong as a member in any group and that she's disconnected from the world all around her. She is the daughter of a jeweler and a mom who died during child birth. She spends most of her time being obsessed with her brothers wedding. Frankie tries to find unity with other people and this causes major conflict in the story. When Frankie tries to grow up and become apart of the adult world she notices that there is some stuff she doesn't like about the adult world.One major thing she didn't like is that married couples only include two people which makes her not apart of her dream of being a threesome with Jarvis and Janice. Bernice helped Frankie understand what she needed to know about the adult world and some of the struggles of being an adult. My favorite p assage was â€Å"Bernice tells of a couple she knows in which a woman fell in love with a man who later had a sex change. † that was my favorite because it was so funny. My first impression was to laugh. Conclusion: I liked the ending of the story because it kind of gave some insight on how Frankie matured a little, I wouldn't change the end.

Education for illegal immigrant children Essay

Each year there are uncountable numbers if students who face numerous problems to attain the higher education,as of higher out state fees and negative prospects for employment.north Carolina education authority estimate about fifteen hundred children of illegal immigrants graduate from high school each year. These students have fewer opportunities for higher education and piles pf barriers to attend a college with out in state fees. The urban institute estimate that each year about 65 thousand children of illegal immigrants who live in the U.S for five years or longer graduate high schools. Among them many students are not allowed to attain higher education of being undocumented ans some could not pay fees as not being in state fees applied to them. The dream act will show a path to those illegal immigrants and children of illegal immigrant to make themselves legalize and who are in U.S. Since years or whom are brought young by their parents as well as whom are born here spend their most of the lives here. It will also make provision which limits the way in which state wish to provide in state tuition to undocumented residents, may structure such laws, by requiring them to provide the same benefits to eligible students who do not reside in this state. But, although the Dream Act eliminates the barriers, it does not bind the states to provide in state tuition to any undocumented immigrants. Therefore the each state need to determine either they are providing in state fees to the children of illegal immigrants or not. Maryland state analyst estimated the adverse effects of this legislation will increase in the enrollment and mandatory education funding, but on the other hand , it will cost the state an extra $ 800,000 by fiscal 2012 and $ 3.5 million by fiscal 2014. The students should sign an affidavit stating that they will seek permanent status within 30 days of becoming the law k-12. This service is provided in some states , but in other states universities and colleges are charging almost the double charge for the out of state students. In 1996, Federal law mandates that if in state rates are  given to illegals, those rates to be given to applicants of every states in U.S. Federal law. In 2008 report by the center of policy e ntrepreneurship (CPE), one of the few studies that have been released , many states have not yet analyzed the effects, most statistics do not specifically track data for the unauthorized immigrants. Tuition fees laws has boosted college enrollment rates and many have reduced high school dropout rates which indicates a better work force for U.S in the future. Among all. Texas has the largest increased enrollment since making its tuition benefit law in 2001. According to the Texas higher education co-ordination board , students benefits total in 9062, in 2007-2008 out of 1.1 million students enrolled in Texas public college and universities. CPE reports conclude that there are no negative fiscal impacts in states after implementing the in state tuition benefits. A few states conclude their decision as unknown and some others claim loss because of different between in state and out state. The student who takes advantage of in state tuition is already fell on the group in which government has invested its money , which will come back to government on future as tax . Today’s global economy needs more and more knowledgeable and skill full workers which will be multi-lingual and multi-cultural to be complete set of innovators and intellectual force within the entire world. Universities presidents and education associations and many socia l activists have urged the congress to pass the Dream Act which supports the in state. More than immigrants will get access to higher education which help large number if future tax payers which contribute the country to invest them by providing in state tuition. This could play significant amounts of tax for the strong economy of us. The state and government must fair to the children of illegal immigrant as they must not be punished for their parents deeds. In some cases the students are so intelligent , hard working and goal oriented with high academic grades but they don’t realize that they are in process of applying to institutes , that they will not able to attend. It is not made free but discounted as U.S economy is in the shoulder of youths so, if they are well educated then the country economy will boost automatically. Educated youth attains professional jobs that helps to reduce the burdens of social service budgets and higher earners will pay subsequent amount of tax that contributes overall economy. Providing in state fees to illegal aliens makes legally  applying international students are suckers from not becoming an illegal aliens. College entrance are limited thus each state should provide direct competition within ill egal aliens. The revenue of universities and colleges will be loss if all illegal aliens are given in state tuition fees. So every person and child deserve better education and equal opportunities. They can make their life mush easier and make themselves more competitive. As in this case every individual should get equal education by the Equal Education Act of U.S. It is unfair to those children whom are although being sharp and strong desire to study couldn’t able to fulfill their desire. As in this issues some states are providing in state tuition fees to those students which make them capable to complete in this competitive market but due to lack of documents they aren’t able to attend colleges. This situation seems totally unfair and unethical to the children’s for their parents deeds. Though ,there are controversies and issues but it seems to have clear provision by the federal law of us to get higher education to the children of illegal immigrants which does not cause as loss as people believes . So, we believe that all peoples should must get equal opportunity and education for overall development and to make life much advanced as possible. That’s why government should think and act seriously about the federal act of U.S. Children of illegal immigrant should get in state tuition fee on the college and equal education opportunity and vice versa. WORK CITED PAGE Los Angles times :A path to college , Nov. 17 2010 New York Times : Dreaming of Reform , Estimating the impact of the Dream Act by Steven A. Camarota In state tuition for Md. Illegal immigrant on table by David Hill – the Washington Times Colorado Alliance for immigration reforms National immigrant law centre Federation for american immigrant reform ( taxpayers should not subsidize college for illegal aliens)

Greenhouse Effect & Global Warming Essay

The average global temperature has risen about 0.50C in the last century, and scientists expect another increase of 1 to 40C in the next 100 years due to increasing pollution in our atmosphere. Greenhouse Effect: * Greenhouse gases allow the passage of incoming solar short-wavelength radiation but absorb some of the reflected infrared radiation and reradiate it back to the Earth’s surface. * Energy is then reradiated in the lower atmosphere causing an increase in temperature and climatic change. Hence, contributing to global warming. http://www.wwnorton.com/college/chemistry/gilbert2/contents/ch09/studyplan.asp Greenhouse Gases: 1. Water (H2O) 2. Carbon dioxide (CO2) 3. Methane (CH4) 4. Nitrous oxide (N2O) 5. CFCs 6. Ozone (O3) Greenhouse Gas Sources: Greenhouse Gas Human Sources Natural Sources Water 1.Combustion of hydrocarbons 1.Evaporation of oceans and lakes Carbon dioxide Burning of- 1.Fossil fuels 2. Forest fires 3. Wood 4. Waste. 1.Respiration. 2.Decay of organic matter. 3.Natural forest fires Methane 1.Cattle farming 2.Rice paddies 3.Petroleum 4.Natural gas production Decay of organic matter- 1.Swamps 2.Marshes Nitrous oxide 1.Use of nitrogen based fertilizers. 2.Combustion of biomass. 1.Bacterial Action CFCs 1.Refrigerants 2.Propellants Ozone 1.Secondary pollutant in photochemical smog’s Greenhouse Gas Effects: Greenhouse gas effects depend on both their concentration (abundance) in the atmosphere and on their ability to absorb heat radiation. However, each molecule has its own type of bond, they each absorb at slightly different frequencies and wavelengths. Gas Heat trapping effectiveness compared with CO2 Overall contribution to increased global warming. Water 0.1 >1% Carbon dioxide 1 50% Methane 30 18% Nitrous oxide 150 6% CFCs 2000 12% Ozone 10,000 – 25,000 14% 1. Water= has the most over all contribution to global warming as it has a high concentration. 2. Carbon dioxide= is the most important green house gas as contributes 50% to global warming and has second largest concentration. 3. CFCs= are thousands of times better at absorbing heat/ infrared radiation than CO2 – BUT they have a lower concentration; hence, their effect is limited to 14%. Greenhouse effect is determined by: * Concentration of chemical * Lifespan of chemical. * Ability to absorb infrared radiation * Intensity of absorption * Number of wavelengths absorbed depends on the molecules bonds. ‘Atmospheric Window Region’ = is the region within the spectrum through which radiation can escape. Example: Methane and CFCs have a greater greenhouse factor than CO2 and H2O because they absorb in the ‘atmospheric window region’. CFC fills this window. Methane is 30x more effective in its green house effect as it has 4 C-H bonds, which means it can absorb more at a certain frequency. Influence of Gases on Global Warming: 1. Increase in temperature by about 0.5 degree. 2. Increase in precipitation 3. Rise in sea levels- melting of glaciers/ ice caps/ thermal expansion of water 4. Changes in crop yields 5. More severe droughts 6. More floods and storms 7. Changes in distribution of pathogens and insects (e.g. malaria). Influence of Particulates on Temperature: 1. Particulates= volcanic dust. 2. It scatters and reflects incoming sunlight (UV and visible) so less solar radiation can enter the atmosphere. 3. It lowers atmospheric temperature as provides condensation nuclei around which water particles condense to form clouds reducing solar heating. 4. Volcanic eruptions & forest fires- increases number of particulates.

Painters Keys Community Essay Example | Topics and Well Written Essays - 500 words

Painters Keys Community - Essay Example These may all sound different from each perspective such as a painter might not be able to play the piano nor dance and a musician might not be able to paint, sculpt, or dance, but this fact does not alter the fact about art forms being related to one another. Just when a dance cannot be possibly performed without a piece – one that is a product of rhythmic and melodic tune - music is a necessity for a dance performance. Hence, a musical composer arranges his piece, which may be potentially used as a piece for a dance performance, while the choreographer relies his dance steps to the beat of the musical arranger. Likewise, a painter, a sculptor, and an architect, despite incongruity of their art forms, all agree towards the universal knowledge of lines, curves, and colors, which they use as a fundamental basis of their artwork. These are just few examples of how various artists function as a whole. The realm of arts takes a wide variety of forms in which people from various walks of life engage themselves for various reasons. One thing is certain though, that they undertake it for purposes of self-expression, entertainment, and appreciation enabling their rather drab existence become an artful and a less-menacing one. As artists express themselves through their artworks, they deliver a distinct essence of art appreciation rooted in history and social interaction. All artworks are thus, a product of both individual and social perceptions in which the artist partakes in his social surrounding and reflects this through his art. His art, whatever form it is, reflects the human condition, the social trend, and the human passion at the time it was created. It is to this end that various artists function as a whole in the realm of the arts. Another unifying factor of various artists is the incessant intent of the arts towards appreciation. This is one of the fundamental functions of the arts, if not ultimate, embodied in every piece of work as the

The Rise of cash crops in America due to the carribean Research Paper

The Rise of cash crops in America due to the carribean - Research Paper Example 4). The role of planting and the increasing demand for cash crops provided the impetus for increased labor requirements in American soil, supplied by slaves in the Caribbean. In return, cash crops traded for salves â€Å"where slaves were exchanged for sugar, rum, salt, and other island products. The ships returned home loaded with products popular with the European people, and ready to begin their journey again† (The Caribbean Education Online, 2006, par. 1). In this regard, the research aims to proffer issues that would examine the influence of the Caribbean on American cash crops. Many people from the Caribbean immigrated to the United States in the 1700s and 1800s and brought with them the popularity of the cash crop business. The discourse would initially delve into cash crops, in general; and cash crops in the United States in the 18th century. With its increasing demand, the route by which these crops were traded, known to be the triangular trade, would likewise be explained. The Caribbean’s role in the trade would also be presented prior to an analysis of the significant aspects or factors that led to the increased demand and production of cash crops in America during the period under study. As previously defined, cash crops are agricultural crops grown for the purpose of selling or trading them for money. This kind of crops was differentiated from subsistence crops which were defined as crops â€Å"fed to the producers own livestock or grown as food for the producers family. In earlier times cash crops were usually only a small (but vital) part of a farms total yield, while today, especially in the developed countries, almost all crops are mainly grown for cash. In non-developed nations, cash crops are usually crops which attract demand in more developed nations, and hence have some export value† (Webster, 2010, par. 3). During the 18th century, â€Å"the colonies of the

Simultaneous multiple sales channel increase the intention of Dissertation

Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods - Dissertation Example However, all this changed with economic downturn of 2009. The Luxury goods market growth was stunted by the recession. Post recession, the luxury goods industry, seems to have survived the onslaught. However, the industry the market for the so called accessible luxury goods has been subdued. The exclusivity that is so much a part of the luxury brand goods has been restored and now more focused, established and pure luxury brand goods are likely to succeed and sustain themselves in the market. This downside in the Luxury goods business is likely to prompt research into finding ways to increasing and sustain the sales of the luxury goods without really tarnishing the pure luxury image of such goods. As per current economic situation, the brand equity for luxury goods has regained a place of prime importance. This raises the question as to whether there are ways to enhance the purchase intentions for luxury brands while preserving the said equity (Euro Monitor 2010). Further, the sustai nability of the luxury brand goods has come into question and found fresh attention from business researchers. Taking a long term view of the marketing efforts, there is a need to investigate the means as to increase the purchase intentions of consumers for luxury brands at a very fundamental level. ... This is so, lest it dilutes the brand image. Thus there is a need to find out whether, the more accessible or economic versions of the other wise luxury brand will be sustainable and in line with overall brand value of the luxury goods. The existing sales channels for any given brand typically have their own strengths and weaknesses. Besides, the effectiveness of a channel varies with time. Thus it is important to find out a way to compensate for the effects of decline in sales through a channel. Another pertinent question that arises from the above discussion is whether new sales channels need to be developed to compensate for the downward trends in a given sales channel. Also, it needs to be found whether they can add any real value in terms of the customer experience. It remains to be seen whether any new channels will really be able to have any positive effect on the purchase intentions of the consumers. If yes then how the additional sales channels can be used to maximize the sa les by affecting the purchase intentions. Luxury goods businesses need to have a guiding tool to help them decide whether and how the specific brand they are selling will respond to opening of any new sales channels and whether they will really be beneficial for their given brand. In this context its important to note that certain brands resist opening new sales and distribution channels for their brands. For instance the Rolex brand owners are against internet as a means to sell their brand (Brand Channel 2012). At the same time other luxury brands are endorsing internet as a sales channel. This raises questions about the validity of sales channels’ effectiveness for luxury brands. These questions can be answered only with proper research into the topic. The procurement or

Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 words

Foundations of Marketing - Essay Example When a company bases its operations on a production orientation, the thinking adopted is that â€Å"consumers favour products that are available and highly affordable†. The focus is on improving production and distribution side of the business. The product concept holds that consumers choose products, which are of superior quality and carry innovative features. Continuous product improvement gets the priority. Product orientation carries the danger of being susceptible to marketing myopia where the company fails to see the broader market needs which it is fulfilling but concentrates too closely on the product itself. Many organisations still favour the selling concept where the focus is on large-scale promotional and selling efforts. However with the customers getting more and more sophisticated and possessing high level of product and market information, hard selling tactics are no longer the preferred mode. The forth alternative is the marketing approach where the underlying belief is that â€Å" achieving organisational goals depend upon determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competition†. The main focus lies in identifying and meeting the customer needs effectively and profitably. Final and newest marketing concept is societal marketing where the focus is to balance the needs of the company with consumer’s short-term needs as well as overall long-term needs of society.

PHYSICAL CHEMISTRY COURSEWORK Example | Topics and Well Written Essays - 1000 words

PHYSICAL CHEMISTRY - Coursework Example Average Lifetime for CH4 is 8.13 years, in this case it’s a first order chemical loss for X(CH4) With Rate Constant KC=3Ãâ€"10-15, The chemical loss is L=Kcm so that Tc is simply the inverse of the rate constant (Naylor, 1995) (a) The most abundant oxidants in the Earths atmosphere are O2(oxygen), O3(ozone) and OH(hydroxyl ) Radical group. These oxidants have large bond energies and are hence relatively unreactive except toward radicals (O2 only toward highly unstable radicals). With a few exceptions, oxidation of non-radical atmospheric species by O2 or O3 is negligibly slow. Of the three, OH radical is identified as a strong oxidant in the stratosphere. OH reacts rapidly with most reduced non-radical species, and is particularly reactive toward H-containing molecules due to H-abstraction reactions converting OH to H2O. Oxygen and Ozone:O2 and O3-oxygen is a principal constituent of dry air, accounting for 21% of the atmospheric volume, atmospheric oxygen is regulated by a slow atmospheric lithosphere cycle involving conversion of O2 to Carbon dioxide. Elements that combine with oxygen remove it from atmosphere; these are described as oxygen sinks, oxygen also combines with other elements to make oxides, the process of chemical change involving oxygen molecules and electrons is both oxidation and reduction, thus its relative activity in the atmosphere (Naylor, 1995) Ozone is generated by the energetic action of solar ultraviolet radiation (UV) on Ordinary Oxygen in the presence of stabilizing agent like Nitrogen. The reaction is reversible and O3 reverts to diatomic oxygen. It’s a strong oxidizing agent readily reacting with other chemical compounds to make toxic oxides, it’s also responsible in providing the strong oxidant OH and its also an important greenhouse gas, however its being depleted at high rate due to emissions due to human

Closing the gap between rich and poor countries Essay

Closing the gap between rich and poor countries - Essay Example We have to create good jobs, here at home, for everyone who wants to work† (Closing the Gap Between Rich and Poor, 2012). Governments can play an important role in reducing inequalities within and among nations. BRICS countries such as Brazil, India and China are doing everything possible to reduce the gaps between rich and poor. In all these countries, antipoverty programs are implemented by the government to raise the standard of living of the poor class and also to abolish inequalities. This paper analyses the strategies implemented by the governments or countries to reduce the gap between the rich and the poor. â€Å"The emergence of information, and more recently, mobile broadband telecommunication technologies, was accompanied by the hype that they could serve to close the economic, educational, digital, and social gaps of our planet among the rich and the poor regions† (Laouris & Laouri, 2004, p.254). However, it is necessary to develop infrastructure necessary to use these technologies effectively. It should be noted that poor countries or developing countries have less infrastructure facilities compared to developed countries and hence such countries are struggling to use the opportunities provided by modern technologies. â€Å"The International community (and especially the G8, the UN, and the EU) must engage in an orchestrated effort to bring technology closer to the poor countries. Moreover, the countries themselves must focus on development goals and transformation tasks that are easier to achieve, have lower costs, and faster implementation rates† (Laouris & Laouri, 2004, p.259). Poor countries have less resources to use the technology effectively. It is the duty of the international bodies to help such countries in developing infrastructure suitable to use technology properly. In order to reduce the gap between rich and poor, ‘developing nations need not only to understand the complex interrelationships between technolog y and development, but moreover, to demonstrate their commitment and will by implementing a well-thought and aggressive strategy† (Laouris & Laouri, 2004, p.254). In other words, visionary leadership or administration is necessary to implement modern technologies effectively to reduce the gap between the rich and poor. For example, India and Pakistan are two neighboring countries with democratic administrations. However, India is developing rapidly to become a superpower in the world whereas Pakistan is struggling to develop properly. This anomaly is existing because of the differences in leaderships of these countries. It should be noted that India is a secular democratic country whereas in Pakistan religion dominates over the administrative procedures. In other words, Pakistani leaders cannot function against the will of religion and hence they fail to implement necessary strategies to reduce the gap between the rich and poor. There might be lessons to be learned from experi ences gained in trying to close the gap within a community, that is, the gap between the rich and the poor within a country or the gap between different communities of one and the same country (Laouris & Laouri, 2004, p.258). It should be noted that in countries where one religion dominates other, administrations often neglect the needs of the minorities and give more importance to

National Institute of Justice Research Paper Example | Topics and Well Written Essays - 500 words

National Institute of Justice - Research Paper Example One such innovation is the Geographical Information Systems (GIS). Geographical Information systems are computer programs important to capture data requisite in the criminal justice system (2009). This expose elucidates the role of NIJ in the (MAPS) program, and the importance of the program to help reduce crime and improve public safety. With the introduction of GIS, computerized crimes maps have become a commonplace in fighting crimes in the contemporary society. Using data from the police on crimes and the geographical area of certain crimes, analysts are able to map where crimes occur. In addition, analysts analyze the reasons why the crimes occurred and effectively finding various ways of to respond to the crimes (NIJ, 2009). In this regard, these computerized crimes maps combine a geographical and social aspect in analyzing crimes. In effect, the analysis of crimes becomes crucial to the security authorities. Using funds from the Omnibus Appropriations Act of 1996, the National Institute of Justice created the Crime Mapping Research Center (CMRC) in 1997 (NIJ, 2009). The center’s fundamental responsibility was to determine the department of police’s use of analysis in policing. Consequently, the center developed programs meant to train and enhance the ability of police to utilize spatial maps and sets of data in combating crime (NIJ, 2009). In effect, this step marked the beginning of the program by NIJ since CMRC subsequently evolved into the Mapping and Analysis for Public Safety (MAPS) program in 2002, which funds research that uses GIS technology (NIJ, 2009). According to NIJ (2009), the role of NIJ in the MAPS program is to support research, which is important to help security agencies to enhance public safety. On a broader perspective, this program examines four fundamental aspects. The first of these

Business Communication Process for Toyota Essay

Business Communication Process for Toyota - Essay Example The communication process is fundamental in communicating the corporation’s goal to various persons. It would be advantageous for Toyota to employ modern styles of communication. In numerous cases, both oral and nonverbal communication is instrumental in relaying information (Daneci-Patrau, 2011). Misunderstandings usually arise when the mode of communication does not fulfill its intended objective during operations. Instead, it makes an organization ineffective in conducting its other duties, especially managerial roles. The goal of communication within Toyota is to enhance understanding between the sender and the receiver of the information (Guffey, Rogin and Rhodes, 2009). This happens at all levels of operations from the top management to the subordinates. It is often at the departmental level that communication impacts are felt within an organization since it is in such areas that an organization’s productivity can be influenced via communication. Indeed, effective communication assists businesses in achieving their set objectives. In the case of Toyota Corporation, the management can enhance productivity by introducing the application of advanced communication techniques. This will be facilitated by the guidelines on the proposal on the means of improving their communication process using similar approaches to what Digicom uses in within its departments. The information from this piece will be used by other organizations intending to advance the approaches they use in interacting at the operational level. Business Communication Process for Toyota Introduction Modernization is altering the operations of Toyota Corporation. As evident in the corporation’s outlet across the globe, the communication systems seem to differ while constantly changing to embrace divergent concerns. For example, the introduction of technology is not only benefiting Toyota but also equally affecting businesses. Due to these shortcomings, the management has been forced to devise effective measures to enhance communication within their organization (Pride, Hughes, and Kapoor, 2012). In order to effectively comprehend the operations in various departments within the entity, the administrators within the company use modernized approaches of communication as opposed to their traditional methods. Consequently, this paper devises ways which the administrators of Toyota will use in enhancing coordination within operations. The paper equally proffers recommendations that Toyota will use to minimize miscommunication within its organizations, since effective interaction will lead to an increase in productivity; the suggestions from this paper should apply to all of the members of the Corporation, regardless of the roles they play. Furthermore, the paper intends to integrate the traditional and the modern approaches to communication that Toyota will use in solving conflicts within the organization. Methodology Data collected from the approaches that Toyota Corporation uses in their communication is instrumental in presenting this proposal.

Riordan Manufacturing Staffing Strategies Essay Example for Free

Riordan Manufacturing Staffing Strategies Essay One of the most difficult challenges an organization can face is the ability to find the right employees to do the job. A well developed staffing strategy can help an organization eliminate problems before they start. A staffing strategy provides overall guidance on how an organization deals with staff. This can include how the organization identifies with new staff, the types of people the organization wants to staff, and how to retain them. Once this strategy is decided upon, the human resource department should build some policies and procedures to support the strategy. This paper will evaluate the recruitment and staffing strategies and the legality of the staffing strategies of Riordan Manufacturing. History of RiordanRiordan Manufacturing, Inc. is one of the industry leaders in the plastic injection molding field. Founded by Dr. Michael Riordan, a chemistry professor, Riordan Manufacturing, Inc. is owned by Riordan Industries which is considered to be a Fortune 1000 company. The initial focus of the company was on research and development but expanded into the production of plastic beverage containers. The company has earned international acclaim for their innovative plastic designs. Riordan Manufacturing headquarters is located in San Jose, California where the research and development is done. The company also has plants in Georgia, Michigan, and China. Recruitment Strategies PamStaffing Strategies PamLegal Compliance TracyConclusion TracyReferencesRiordan Manufacturing. (2007). Virtual Organization. Retrieved on April 26, 2007from the World Wide Web: athttps://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Riordan/RioMfgH ome002.htm

International Operation Strategy of Eucerin: SWOT

International Operation Strategy of Eucerin: SWOT Chapter 1 Introduction 1.1 Research Background The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient Greeks and Romans also used cosmetics containing often lead and mercury. In the West, the popularization of cosmetics usage began in the 17th century and was originally intended to cover face scars of female patients healed from smallpox. In the19th Century, Queen Victoria once declared publicly that the use of makeup was â€Å"improper, vulgar, and acceptable only for use by actors†. Nevertheless, by the Second World War, cosmetics have been widely used in the West (except Nazi Germany). Today, the worldwide market size for Beauty and Personal Care Industry (BPC Industry) has increased 36% during 2005-2010 and reached USD 382.3 billion last year.Despite the significant influence of global economic recession in the year of 2009, BPC industry still showed stable and continuous growth in certain regions with emerging markets, particularly in Asia Pacific and Latin America. It is forecasted that these two dynamic regions will drive the BPC future global sales and become equally the joint largest market (with Western Europe) by 2014. Figure 1 and 2 below shows the global and regional market value of BPC industry during 2005 to 2010. Cosmetics industry, also called Personal Care Products Industry, Cosmetics and Toiletries Industry, Health and Beauty Industry, or Beauty and Personal Care Industry in this paper, in which companies manufacture and/or market personal care products such as creams, lotions, perfumes or makeup, covers a fully 13 key sub-sectors (Fig. 3). Recent reports show that Skin Care is the largest sector in the BPC industry (Fig. 4). It is predicted that in 2014, Skin Care, together with Hair Care, Colour Cosmetics and Fragrances sector will become the principle contributors to global BPC sales value growth due to the booming market in Asia Pacific. In Asia Pacific region, China represents today one of the most important and attractive BPC markets in the world due to its huge population, the increasing purchasing power of consumer and a better awareness of fashion among the younger generation. According to National Bureau of Statistics of China, the retail value of Chinese BPC products reached RMB 133.24 billion (proximately USD 20.51 billion) in 2010 with a 11.4% nominal growth compared to 2009. The total Chinese BPC market value is expected to reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. However, in spite of this rising trend, industry players talked about that the increasing costs such as rental, labour, logistic and advertisement has given heavy pressure on cosmetics companies particularly those who had poorer brand equity were losing their profit margin. 1.2 Research Motivation Funded by Dr. Lifschà ¼tz in 1900, Eucerin ® is now Germanys largest and worlds 4th leading dermo-cosmetics brand in pharmacy segment in Skin Care industry. Belonging to famous German Group Beiersdorf AG, Eucerin sees itself as a â€Å"dermatologist-recommended skin care brand† that provides reliable, high quality and effective dermo-cosmetic products and expertise. Currently, Eucerin provides skin care products that are catalogued in 4 major lines: Face Care, Sensitive Skin Care, Dry Skin Care (medical products) and Sun Protection. Each line contains quite a few sub-lines that are assorted either by skin types / products functions (pure, dry, very dry, problematic, sensitive skin, etc.) or by products application places of the skin (face, body, deodorant, hair, etc.). While Eucerin firstly entered into Asian BPC markets in 1991 and quickly built its brand awareness and popularity among the world of pharmacy skin care products in Thailand, Vietnam, Singapore and Malaysia, in China, however, it has being constantly a big â€Å"missing piece† to complete its global share of market. As Chinas BPC market size is currently rated in the 3rd position after the US and Japan and is still possessing enormous growth potential (12% market growth is expected during 2011 to 2014), and the Skin Care segment is the primary driver for BPC market, it is for Eucerins greatest interest and challenge how to exceed existing international and local skin care competitors to complete its global entire territory. 1.3 Research Scope and Objectives The purpose of this study is therefore attempting to assess and analyse the international operation strategy of Eucerin. Through the SWOT analysis, identify and highlight the key internal and external factors of corporate ongoing strategic planning, gaining an in-depth understanding of the companys strategic operational issues, critical success factors, emerging market opportunities and future marketing challenges and trends. The research scope covers issues including the study of BPC and dermo-cosmetics industry: market sales, market share, Chinese cosmetic market regulations, marketing strategy of Eucerin: marketing segmentations, positioning, and Chinese consumer behaviours. 1.4 Research Process and Chapter Structure The process of this research is approximately composed eight stages summarized as figure 6 underneath. By the case study of Eucerin a Beiersdorf owned dermo-cosmetics brand of BPC Industry, through the literature review, SWOT and critical success factors analysis, attempting to analyse, assess and obtain an embedded understanding of the companys strategic operational issues and its future marketing challenges and trends in Chinese BPC market. Chapter 2 Literature Review 2.1 Beauty and Personal Care Industry The global Beauty and Personal Care market (BPC market), also called Cosmetics and Toiletries market has generated total revenues of US$ 382.3 billion in 2010, representing a compound annual growth rate (CAGR) of 36% for the period 2005-2010. By comparison, markets of Asia Pacific, Western Europe and North America brought out 70% of global BPC market in 2010 (Fig. 8). Most interestingly, both Western Europe and North Americas BPC markets has witnessed the economic recession, showed a negative growth in 2009 and decelerated performance afterward, while markets in Asia Pacific and Latin America, sales growth continue and for the first time the BPC market of Asia Pacific region (mainly referable to China) overtook the first position of global BPC market (Fig. 9). 2.1.1 Market Segmentation and Differentiations BPC products cover all daily personal care cosmetics such as makeup, nail polishes, hair sprays, hair colours, creams, lotions, perfumes, deodorants, shower and bath gel, bath salts, and lots of other product types. The market can be sorted into a completed 13 key sub-sectors scope as we have mentioned earlier (Fig. 10). Skin Care segment is the leading category that generates 22% of worldwide BPC market due to Asia Pacifics booming sales, the rising demand of anti-age products also conducts the segment as the key contributors to global BPC market over the forecast period. Global skin care brands can be also sorted by their marketing positioning into six classes: professional brands, luxury/premium, pharmacy/dermo-cosmetics (cosmeceuticals), organic/natural brands, direct-selling and mass market products. Each segment targets different consumers according to their purchasing power, quality requests or specific needs, etc. Key competitors of each class are listed below: Professional skin care brands (distributed mainly by beauty salons, spas): Sothys Paris, Lexli, RVB, Sparitual, Lotusdream, etc. Premium skin care brands(distributed mainly by department stores, perfumeries), : Shiseido, Està ©e Lauder, Lancà ´me (LOrà ©al Group), Clinique (Està ©e Lauder Group), Kanebo (Kao Group), Chanel, Christian Dior (LVMH Group), SK-II (PG Group), Yves Saint Laurent (LOrà ©al Group), etc. Pharmacy/dermo-cosmetics brands(distributed mainly by pharmacies, drugstores or via dermatologists recommendations): Vichy (LOrà ©al Group), La Roche-Posay (LOrà ©al Group), Boots, Eucerin (Beiersdorf Group), Johnsons, Avà ¨ne (Pierre Fabre SA), Caudalie, Lierac, ROC (Johnson Johnson), Nuxe, Galenic, etc. Organic/natural brands(distributed mainly by speciality stores, natural food stores): Yves Rocher, The Body Shop (LOrà ©al Group), LOccitane Direct-selling brands: Avon (USA), Natura (Brazil), Mary Kay (USA), Oriflame (Luxembourg), Artistry (Amway corp. USA), DHC (Japan), Nu Skin (USA) Mass market brands(distributed mainly by supermarkets, hypermarkets): LOrà ©al Paris, Nivea (Beiersdorf Group), Garnier (LOrà ©al Group), Olay (PG Group), Neutrogena (Johnson Johnson), Ponds (Unilever Group), Vaseline (Unilever Group) Eucerin ® is catalogued in the pharmacy/dermo-cosmetics brand of skin care industry as its products can be only purchased in pharmacies or drugstores. 2.1.2 Skin Care Industry in Western Europe For BPC industry and consumers, it has been tough in the past couple of years. However, the latest data showed that Skin Care was the only category managing to sustain an average of positive 4% growth during the economic downturn.Comprising 23% of global BPC sales in 2010, it remained the most valuable category during 2005-2010. Despite the growth of Skin Care sector slightly slowed down due to the decreased consumptions on non-essential purchases, the global sales of Skin Care sector was still largely focused in mature Western countries. Anti-age cosmeceuticals were considered and predicted as the star performer for Skin Care market for the future couple of years while the premium and luxury products performed the worst and were pushed toward the category of super premium or â€Å"masstige†skincare for a better performance and the growth in both anti-age and premium was accelerated by the high demand in Asia Pacific. Comparing to Skin Care, global Hand Care sales showed a sli ght yet stable growth and the reason was believed to be linked directly with consumers threaten perception of swine flu. In Western Europe, while recent data showed a gradual result of an average 4% Skin Care sales growth in UK, Netherlands and Germany during 2009 2010, key markets such as France, Italy and Spain reflected an average of -2% in term of sales growth, resulting an overall 2% growth drop in Skin Care segment in Western Europe (Fig. 11 and Table 1). While the Skin Care sales growth in western European slowed down in recent years, anti-age sub-category maintained an outstanding growth reflecting the desire for a younger looking appearance from the consumers. Table 1 Skin Care in Key Western European Countries (2005-2010) Crossing the overall BPC Western European market, in 2010, the top 10 Skin Care brands which share 26.2% of the market are belonging to 7 companies: Beiersdorf AG, LOrà ©al Group, Procter Gamble Co., Clarins SA, Yves Rocher SA, Està ©e Lauder Cos Inc, and Henkel AG Co., in which 4 brands are categorised into mass market class (Nivea, LOrà ©al Paris, Oolay and Garnier), 3 in premium/luxary (Clarins, Clinique and Lancà ´me), 2 in pharmacy/dermo-cosmetics (Vichy and Diadermine), and Yves Rocher is classified into natural/organic brands. On the other hand, in terms of company shares in Western European Skin Care market where up to nearly 58.6% market shares are held by the top 10 BPC companies, their products are crossing over all cosmetics classifications and sales distribution channels except the direct-selling category (Appendix 1 2). In relation to consumers behaviour toward BPC market in Western Europe, four fundamental trends characterized by Lee (2010)that impact global BPC market across all categories may sum up this market trend: the ageing population, agelessness pursuance, advances of technology and intensive awareness of health and wellness. The Ageing Population The global population is becoming older. Comparing to Japan who has the oldest population in the world with nearly 23% over the age of 65 in 2010, the median age in Western Europe today is just over 40. Japan has the differentiation of being the largest Skin Care consumer on a per capita basis. In 2010, it accounted for 22% of global skin care sales with USD 19.3 billion and this may referable to its huge older consumers, high disposable incomes and the great interest in combination of health and beauty. Agelessness Pursuance The pursuance of younger looking is highly associated with increased life-pan and the development of technologies. People take greater care of their appearances in order to reflect their interior youthfulness. In result, for example, the high demands for cosmetic minimally-invasive treatment (including Botox, laser skin resurfacing, soft tissue fillers, etc.) that intending for skin firming and elasticity made up 11.6 million procedures in 2010 with 110% growth during 2000 2010 in the US and was expecting to reach totally USD 17.6 billion in 2015. Advances of Technology Skin Care companies and manufactures today are able to sell their products with higher prices thanks to the aggressive introductions of technologically advanced formulations. Consumers in Western Europe may willing to pay up to EUR 20, EUR 40 or even EUR 300 on a product that claims benefits such as firming or wrinkle reduction and contains innovative whatsoever ingredients, while a product that only provides a single basic function may not be able to sold even it only charges EUR 10. High Awareness of Health and Wellness The concerns about health and product safety among consumers in Western Europe have massively increased during the past couple of years due to the aging population and the age-related illnesses. Consumers are becoming more and more careful about what they put on their skins and the detrimental effects of chemicals. In result, this will lead to a strong interest in finding cosmeceuticals with a balance of natural, organic ingredients and effective functions. 2.1.3 Skin Care Industry in China Table 2 BPC Market by categories in China (2009-2010) BPC market in emerging countries such the BRICs (Brazil, Russia, India and China) has shown enormous growth in the past couple of years. In China, BPC market showed strong resilience of 10% sales growth, reaching RMB 145.5 billion (proximately USD 22.4 billion) under the global recession impact in 2009 and continuously increased in 2010. While the growth rate in sectors such as deodorants, fragrances and mens grooming products were less well performed comparing to 2009, skin care, hair care and premium cosmetics were the most dynamic sectors in 2010 (Table 2 and Fig. 12). Comprising 6% of global BPC market value in 2010, Chinas BPC sales is expected to have a relative resilience to the global recession and reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. Crossing the overall Skin Care market in China, interestingly, while 9 out of top 10 skin Care brands in Japan all belong to Japanese local BPC manufacturers, the top 10 brands who share 51.5% of Chinas Skin Care market in 2010 are from 4 foreign countries: Mary Kay (US), Artistry (US), Longligi (China) and Avon (US) are categorized into direct-selling channel; Olay (US), LOrà ©al Paris (France) and Nivea (Germany) belongs to mass market class; and Shiseido (Japan), Lancà ´me (France) and Chcà ©do (China) are classified into premium/luxary sector. There are no pharmacy/dermo-cosmetics brands in top 10 and the best performer Vichy (France) only shares 2.1% followed by La Roche-Posays (France) 0.4% in the market. 2.2 Cosmetics Market Regulation in China While China represents today one of the most important and attractive BPC markets in the world, however, its complex cosmetic regulatory system with rapid amendments make the BPC business full of difficulties. The Ministry of Health (MOH) of China has promulgated the â€Å"Regulations on Cosmetics Hygiene Supervision† on 13 November 1989 and the regulation was effective on 1 January 1990.According to it, a foreign cosmetic company (either a manufacturer or brand owner) with a valid business registration licenseis required to obtain two licenses under the cosmetic regulatory system in China the Hygiene License and the China Inspection Quarantine (CIQ) Labeling Certificate. i. Hygiene License Issued by the State Food and Drugs Administration (SFDA), the Hygiene License is concerning of cosmetic products and ingredients monitoring and supervision. Foreign companies holding Chinese business registration licenses with 3 classified cosmetic products listing below are requested to apply for an Import Hygiene License before their products are allowed to be distributed and placed on the China market (the pre-market approval): â€Å"Special-use cosmetics†, which 8 different sorts of products are included: hair dyeing, hair perm, hair-growth, deodorant, depilation, body shaping (including slimming and breast enlarging), sun cream and spot removing. Non special-use cosmetics† including ordinary BPC products such as skin care, hair, fragrance and manicure/pedicure products that are not belonged to special-use cosmetic category. â€Å"New ingredient†, meaning ingredients that are not listed on the â€Å"Inventory of Existing Cosmetic Ingredients in China (IECIC)†. There are several documents including the product ingredients list, product quality standard, product testing report and packaging are needed for Hygiene License application. A full list of application documents is attached in the appendix 4. ii. The China Inspection Quarantine (CIQ) Labeling Certificate Issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), the CIQ Labeling Certificate is concerning of imported products packaging supervision. A full list of application documents is attached in the appendix 4. Foreign BPC companies are required to a Chinese legal reporting representative throughout the SFDA Hygiene Licenses application process. Moreover, as the official language of China is simplified Chinese, all mandatory information should be in simplified Chinese including the full product ingredients list shown on cosmetic labeling. According to Pisacane (2009), the Managing Partner from Great Way Advisory, after submitting all requested documents to the SFDA, the whole application process will take 4 5 months for â€Å"non special-use cosmetics† and 8 9 months for â€Å"special-use cosmetics† to obtain the final certificate as the SFDA review and evaluate imported cosmetics only 6 times a year. In terms of cosmetics import tariffs, the current import tariff bound rate for imported BPC products is about 10% basically but it depends also on the country of origin and the product category which the import tariffs can reach as much as 150%, plus 17% VAT (value added tax) a nd 5% 30% CT (consume tax). 2.3 Chinese Consumers Behaviour Comprising 34% market share in Chinas BPC market in 2010, the skin care sector is worth USD 9.9 billion, growing at a rate above the GDPand will continue to dominate the BPC industry sales for future couple of years. While more and more people in China move from the lower class into the middle class, they are able and willing to spend more money on personal beauty care products. However, despite the fast rise in personal wealth, the development in Chinese BPC market sales growth which is greatly linked to better richness can be very fluctuating due to the countrys strong consumer saving level. Moreover, in terms of the growth of Chinas BPC sub-categories is rather unequal, for example, sector such as skin care (sales value USD 9.9 billions) is reaching mainstream status in 2010 while others such as fragrances (sales value USD 0.58 billions) and sun care (sales value USD 0.48 billions) remain niche segments. Despite these, there are still obvious areas where Chinese consumers are will ing to spend their money generously such as Premium Baby Care (21% sales growth 2009-10), Premium Skin Care (+19%) or Premium Colour Cosmetics (+15%). Chinese consumer behaviour and their knowledge, attitude, use and response to Skin Care products that reflects in their spending patterns are very much linked with Chinese Culture. Grubow(2008)characterises several beauty trends from the view points of Chinese consumers that intensively influence Skin Care market trends in China: desire for status-improving products, medicinal ingredients welcome, respect for skin care regimes, openness to professional advices and demand for luxury packaging.    Desire for Status-Improving Products Tracking back to ancient Chinese culture, giving a fair, even, pale and fragile quality skin look is quite associated with beauty as it implicated being in a aristocratic social stature. The standard of beauty does not actually change much. Today, Chinese women want a fair, flawless, radiance and translucent skin tone which is considered as wealthy and healthy, meanwhile, browner or darker skin is linked with rural and toiling for money. In result, Chinese women are interested in whitening-orientated products (but bleaching ones which do not give an appearance of evenness and a glow skin tone). Interestingly, a recent survey made by Asia Market Intelligence found that around two-thirds Chinese men also prefer fairer skin and are opened to male skin whiteners. This cultural ideal attracts to every class of people, from the mass to ultra luxury channels, and leading brands such as Olay, Shiseido, Nivea and Avon are offering whitening products not only for facial skin but body in Chinese Skin Care market. Another Chinese beauty trend in terms of status-improving is the skin concentration products which cover for examples facial masks, patches and eyes and chest treatment. Mask treatment is considered luxury as it used to be applied only in a spa treatment which required time and money. This â€Å"DIY approach† with masks containing rich textures or high-tech functions appeals to Chinese consumers and makes them feel unique and luxurious. Again, this pattern taps into the sense of status-enhancing.   Medicinal Ingredients Welcome Traditional Chinese herbal medicine impact strongly on many parts of Chinese day to day life and skin care products are no exception. Chinese consumers believe that some special ingredients provide a better benefit of healing and this is highly linked with the Chinese medicinal practices history. Taking examples of burdock, ginseng and green tea extract which contain antioxidants for skin nourishment; these natural ingredients are popular and famous among both younger and older generations because they are believed to be more inartificial and safer than other ingredients.   Respect for Skin Care Regimes Similar as Japanese skin care rituals that a full Japanese daily ritualistic process contains up to 9 separate steps, Chinese women also respect skin care order. They like to arrange their cosmetics on the dressing table and enjoy the skin care rituals consisting separate steps.While Western Consumers are appealed by products with two-in-one or multiple functions such as Neutrogenas 2-in-1 Cleansing Gel (cleansing and mask), Vichys Puretà © Thermale 3-in-1 One Step Cleanser (cleansing, toning and eye makeup remover) or Olays Total Effects, in China, women purchase Neutrogenas Deep Clean Makeup Remover, Cleanser, Blackhead Eliminating Patch and Soothing Mask or Olays Renewal Lightening Toner, Moisturizer, Lotion and Eye Cream.   Openness to professional advices Though the development of beauty and health care speciality drug stores such as Watsons, Mannings and Sasa in China is far behind the pharmacies in France or Japan or the drug stores in Germany, in principal cities of China, the specialty drug stores has witnessed an enormous sales growth during the past decade. Watsons, for instance, had only 80 outlets back in 2005. But last year, it has opened its 700th outlet in China, making it as the leading beauty and health care speciality drug store in Chinas BPC market.This is not just about the locations or its competitive prices policy that attract lots of consumers; the evidence that each Watsons outlet is equipped with counsellors and pharmacists who provide products advices and recommendations is also one of the key reasons that drive consumers into shops. Consumers in China trust and appreciate the advices of skin care from these shop assistances. It is therefore not difficult to interpret that with this advices-welcoming concept, direct-selling brands such as Mary Kay, Artistry and Avon who always come with sales counsellors and host frequently cosmetics seminars and makeup workshops appeal intensively Chinese consumers attention. (In 2010, 4 out of top 10 Skin care brands are categorized as direct-selling channel.) Demand for Luxury Packaging As consumers from emerging countries tend to search for higher cost-effectiveness products, in China, a cosmeceutical product with a luxury packaging is very much appreciated by Chinese consumers as it gives again the sense of status-enhancing. Packaging like heavy glass container appears more attraction for consumers than a plastic container even if it contains better ingredients or product volume. In addition, Trout (2011)suggests that when developing a new product range at different pricing and customer targeting, the design of packaging helps companies to define a â€Å"new† brand image and extend the attraction to wider potential consumers. 2.4 International Operation Strategy 2.4.1 Operation Strategy Strategy, originally derived from Greek word â€Å"strategos†, was firstly used in the military term and then in the management of business. Drucker(1954)proposed that strategy is â€Å"to analyse the current situation, including the inquiring of companys existing or should-be resources, and if necessary, change the situation.† Strategy was was also suggested by Chandler(1962) that â€Å"determines the base of corporations long-term objectives and taken actions, resources and configuration standards to achieve these targets.† In Andrew(1971)s The Concept of Corporate Strategy book, proposed that strategy is â€Å"the scheme of targets development and major policies and plans for the purpose of achieving specific objectives to describe the companys current and future business.† Glueck(1976)considered strategy â€Å"is a unified, coordinated, broad and integrated plan to reach the basic objectives of the organization†. The definition of strategy was a lso given by Porter (1985), â€Å"strategy is the response to external opportunities and threats, and internal strengths and weaknesses, in order to achieve competitive advantages†. In 1990, Ansoffdefined strategy as â€Å"a set of criteria to lead the organizational behaviour for the decision-making.† Kaplan and Norton(1990) described strategy is â€Å"a set of assumptions of cause and effect†. Porter(1996) again explained that strategy is â€Å"to conduct a selection among activities, enabling the organizational competitiveness while creating the sustainability and differences of the market†. There are various ways and results in strategic planning according to organizational goals and objectives that classify strategic management into different frameworks. Scholars attempt to conclude strategies in practice that are partly summarized underneath. However, there is so far no better or the most appropriate classifications or concepts. It is though agreed that a model which can be applicable to organizations would be capable to recognise and assess their chosen strategy content. Ansoff (1965)s Product-Market Growth Matrix (Table 3). Based on two basic aspects (product and market), a four-product-market portfolio is created that corresponds with corporations marketing strategy: Market penetration strategy is based on the present products portfolio, attempting to increase the market share. Market development strategy is to find and develop a new potential market basing on present products. Product development strategy is to create or bring new products in order to replace companys existing products Diversification strategy is to develop new products for new potential market. Porter (1980) characterized three general types of strategies into a category scheme that can be used to achieve and continue business competitive advantages: cost leadership strategy, differentiation strategy and segmentation strategy (Table 4). David (1986, 1995, 2010), has formed a modern Strategy-Formulation Analytical Framework that assisted strategies generate and evaluate feasible alternatives for the purpose of choosing a specific course of action. Strategies can be recognized, assessed and chosen by this framework which contains three stages including: the input, matching and decision (Table 5). 2.4.2 SWOT Analysis Originally developed by Albert Humphrey in his research project based upon the US Fortune 500 companies during 1960s to 1970s, SWOT analysis is a strategic planning method that specifies the corporate objective and identifies the favourable or unfavourable internal and external factors to accomplish this objective. It defines, analyses and evaluates corporate internal Strengths and Weaknesses and its external Opportunities and Threats that helps the organisation to determine the operational problem and the strategic decision making. A SWOT analysis result matrix was presented by Weihrich(1982) using strategies matching approach to develop relevant future coping strategies (Table 6). The procedures of SWOT analysis are often associated with corporate strategic planning process that can be combined into following steps: Conducting the description of business environment; Identifying and validating all affecting external factors; Predicting and assessing the future changes of external factors; Reviewing the internal strengths and weaknesses; Framing a feasible strategic planning by using SWOT analysis; and Conducting strategic choices and decision making. According to Weihrichs SWOT Analysis Result Matrix (in step five), a result of 22 strategies is hereby described as follows: SO Strategy: in accordance with the Maxi-Maxi principle, to consolidate strengths and improve opportunities. The direction of business development can be for example, (1) focusing on the growth of one single product, technique or market; (2) discovering new market for alternative selling channels; (3) developing new product using organizational resources; or (4) creating a new product life circle for customers to identify with aiming at winning the competitive market. It is the best operational strategy for business development and profits making with a closed coordination of corporate internal resources and external environment. WO Strategy: in accordance with the Mini-Maxi principle, to improve organizational weaknesses and manage opportunities. The result of Mini-Maxi strategic planning can be (1) unrelated diversification; (2) joint venture; (3) strategic alliance; or (4) consortium. ST Strategy: in accordance with the Maxi-Mini principle, to reinforce corporate self-strengths and cope with threats. Examples for strategic decision making can be (1) horizontal integration: integrating business of the same level to reduce competitors; (2) vertical integration: integrating upstream/downstream firms to avoid external threats; or (3) using related diversification improve business synergy.

Psychological Theories Of Crime

Psychological Theories Of Crime Psychology and Crime Psychology of crime tries to give an explanation how some people deviate from the social norms and choose to commit crime. It is also a tool commonly used in the investigation process that helps investigators interview suspects effectively. Definitions of Crime A crime is generally considered as an act that is against what criminal law says. Crimes that are mala prohibita vary with time and place and are dependent relative to cultural context and values but crimes that are mala in se are universally forbidden. mala in se crimes include murder or theft. Consensus Theories This view regards all crimes to be intolerable to all society. Society as a whole agrees upon and formulates a written code which defines crimes and is a reflection of values, beliefs, and opinions of societys mainstream culture. There is a consensus between the majority in society as these agree on which behaviours should be criminalized or not. Sutherland and Cressey link crime with criminal law as according to them criminal behaviour is a violation that goes against mainstream beliefs. They also believe that the legal system deals with crime uniformly thus dealing with all kinds of different people in the same way. Social harm the consensus view distinguishes between illegal behaviours that cause social harm and those that do not. Deviant behaviour is against social norms but does not cause social harm. Deviant acts although deemed shocking or immoral are not necessarily criminal. However the consensus view still condemns victimless crimes even though they have wilful participants, they argue that this behaviour could undermine the social fabric and that all members of society must be protected even if they choose to engage in high-risk behaviours. On the other hand some other theorists of the Consensus View claim that deviance is in fact beneficial in society as it challenges old-fashioned ideas and brings about the needed change in society. Conflict Theories The Conflict Perspective believes that criminal law reflects and protects established economic, racial, gendered and political power. This perspective portrays society as a collection of different groups who are in constant conflict with each other as they are all the time struggling to achieve and maintain this power. Groups use the law in their favour to assert their political power. Therefore they consider criminal law as existing to protect those in power. According to this view the definition of crime is in the hands and monopolised in favour of those who have power. Crime is shaped by the ruling class instead of by societal consensus. Benign violent acts ensure tranquillity preventing the underclass from overthrowing their capitalist exploiters. Conflict theorists believe punishments are not given fairly and thus this theory holds that the system is shaped by the ruling class for the ruling class. For instance lower class people get harsher punishments for petty crimes than do white collar criminals. According to the conflict perspective, real crimes would include violations of human rights and inadequate childcare amongst others. Interactionist Theories According to the Interactionists, people act according to their interpretations of reality and assign meanings accordingly. They observe the way others react whether positively or negatively and then re-evaluate and interpret their own behaviour according to the meanings they have learned from others. Interactionists assert that people in power use their influence to impose their definition of right and wrong on others. To Interactionists crimes are outlawed behaviours because society has defined them that way. Criminal law is shaped by moral entrepreneurs who use their influence to shape the legal system the way they see it. Interactionists argue that crime has no meaning unless people react to it in a negative way. 2. Theories of Crime Classical Theories Basic elements of classical theories: In society people have free will to choose criminal or lawful solutions to meet their needs and settle their problems. Criminal solutions may be more attractive because they have a quicker and greater payoff. Persons choice of crime may be controlled by fear of punishment. The more severe, swift and certain the punishment is the better it is able to control criminal behaviour. The classical perspective influenced judicial philosophy; at the end of the 18th and 19th centuries, prisons started to appear as a form of punishment. Punishment by execution also began to be used for the most serious of offences. Let the punishment fit the crime is the key idea where punishment prevents persons from doing crime and from doing serious crime. Positivist Theories New discoveries in biology, astronomy and chemistry influenced social researchers to use the same scientific method to be applied to explain human behaviour. Human behaviour is a function of forces beyond the persons control. Behaviour is influenced by forces some of which are social, political, historical and biological. A persons biological makeup and structure also influence behaviour. The scientific method is used to solve social problems including human behaviour. Factual first hand information and observations are used. The work of Charles Darwin on the evolution of man encouraged further the development of science and that human activity could be verified by scientific principles. Physiognomists studied facial features of criminals to determine whether the shape of the nose, ears, eyes and the distance between them were associated with antisocial behaviour whilst Phrenologists studied the shape of the skull and bumps on the head and sought to determine whether these attributes were linked to criminal behaviour. Cesare Lambroso (1835-1909) studied physical characteristics of soldiers convicted and executed for criminal offences and believed that criminals are inherently born criminal as they inherit traits which subject them to criminality. These born criminals suffer from atavistic anomalies meaning that they are throwbacks to more primitive times with enormous jaws, strong canine teeth, sloping shoulders and foreheads, full lips and flat feet. These criminal traits can be acquired or inherited in 2 ways: Indirect heredity inherited from a degenerate family whose members suffered from ills such as insanity, syphilis and alcoholism. Direct heredity being related to a family of criminals. Radical Criminology Radical or Marxist criminology explains crime within economic and social contexts expressing the connection among social conflict, crime and social control. Theories within radical criminology argue that conflict promotes crime by creating a social atmosphere in which law is a form of social control controlling dissatisfied members of society, whilst the affluent maintain their power. Therefore criminal behaviour is a function of conflict and a reaction to the unfair distribution of wealth and power in society. Social conflict has its theoretical basis in the works of Karl Marx as interpreted by Bonger, Dahrendorf and Vold. Conflict theorists suggest that crime in any society is caused by class conflict and laws are created by those in power to protect their rights and interests. Radical criminology views the capitalist system as a major cause of crime; the poor commit crimes because of their frustration, anger and need. The wealthy engage in illegal acts because they are used to competition and to maintain their positions in society therefore the state serves the interests of the ruling capitalist class. Criminal law is an instrument of economic oppression re-enforcing the oppression of the subordinate classes. There are 2 main branches of radical criminology referred to as instrumental and structural theory. Instrumental theorists believe that the legal system supports the owners at the expense of the workers. Structural theorists on the other hand believe that the law controls the power of the capitalists. Labelling Theories Labelling theories are interested in the effects of labelling on individuals and ask why some people committing some actions come to be defined as deviant, while others do not. Once a group or individuals having a certain common characteristic are labelled to be deviant the more likely they are to be arrested for, charged with, and convicted of a particular crime. The label attached may become so dominant that it is often referred to as the master status which is seen as more important than all the other aspects of the person. He or she becomes a hooligan or thief rather than a father, mother or friend. Each label carries with it prejudices and images and this may lead to others interpreting the behaviour of the labelled person in a particular way. For example, a person who volunteers to stay late at work is usually seen as worthy of praise, but, if a person has been labelled as a thief, people might be suspicious that they will steal something. For some people once a deviant label has been applied this can actually lead to more deviance. This happens when people start acting in the way they have been labelled. The Labelling Theory argues that no act is intrinsically criminal as crime is defined in the interest of the people in power therefore it is the designation of criminality by authorities which makes an act unlawful and a person who commits it a criminal. Everyone is a conformist in some ways and a deviant in other ways and therefore dividing people into criminal and non-criminal categories does not make any sense. 1. Police hold stereotypes about typical criminals. 2. They use these stereotypes to interpret the behaviour of suspected deviants 3. The closer that a person comes to the stereotype held by the police the more likely they are to be arrested for, charged with, and convicted of the crime. Lemerts Theory of Secondary Deviance Lemert suggests that deviance doesnt just happen with a single instance of behaviour. He argues that there is first an act which may be mischievous that deviates from the normatively expected behaviour and which results in a reaction from society. The reaction often involves admonition not to deviate again, and perhaps punishment. Other acts, and reactions, continue to occur. Lemert wisely suggests that some instances of deviance in this pattern are probably simply clumsy and unintended. Punishment and admonition for those acts may very well provoke a sense of being treated unjustly. After a series of such interdependent interactions, eventually the person begins to employ his deviant behaviour or a role based upon it as a means of defence, attack, or adjustment to the admonitions and prohibitions that behaviour provokes and this is what Lemert calls secondary deviance. 3. Measurement of Crime Crime is a part of society therefore it is important for it to be measured. Through measuring crime we can see the amount of crime present and therefore test the effectiveness of preventative measures. Crime trends can be estimated and may be used as information for policy makers. Measurement of crime in USA In the United States of America crime is mainly measured by two ways; the National Crime Victimization Survey and the Uniform Crime Report. These two different measures are utilized to have a more accurate account of crime. The National Crime Victimization Survey began being used as it became apparent that not all crimes were reported to the police. A scientific survey would have to be conducted of the population in question to discover if they have been victims of crime and have not reported this to the police. The Uniform Crime Report (UCR) are the major crime reports that are reported to the police. These are then given to the F.B.I and they publish these reports. Measurement of crime in Britain In Britain the yearly British Crime Survey (BCS) and police records are both used to measure crime rates. Before 1982 only police records were used however it became evident that this was not enough. The BCS is analysed along with the police records to try and determine a precise analysis of the crime in England and Wales. The BCS is considered to be a dependable source of long term crime trends as it delves into detail about the victims experiences of the crimes along with the fear of crime in the particular areas. All this information is published in the annual report: Crime in England and Wales. Police Records Police records include all the reported crimes to the police which are in turn recorded in their database. These provide a valuable source of information for researchers, members of the press and even the police themselves. However these are still not a reliable source of the crime rates of a particular area as they only include crimes that police officers and victims actually do report. Not all reports are available to the public for a variety of reasons such as; to protect national security, to respect an ongoing investigation or even not to interfere with the prosecution or apprehension of criminal offenders. The Dark figure of crime A large percentage of crime committed remains unreported. This trend seems prevalent in many areas and this could be due to multiple reasons. One such reason could be that the person is unaware that they are a victim, such as in cases of fraud or even with drug dealers, where the buyer does not feel like the victim of a crime as he/she is also an active component of the crime. A victim may also feel embarrassed to report the crime which is often the case in sexual abuse and also in certain cases of physical abuse. The victim may decide to protect the offender which can be found in cases such as spousal abuse or it the victim knows the offender etc. It could also be that the victim is not in a position to protect themselves; such is the case with victims of a young age, old age, mentally challenged, physically challenged etc. The trivialisation of certain crimes, such as littering, and the lack of faith in the police and the judicial system, may also result in a deficiency of reports to the police. A victim may feel the wait for justice through the policing system may take too long and even decide to take hold of matters themselves inflicting payback on the offender themselves. This in turn, may be an act of crime in itself. People involved in criminal behaviour tend to take up this kind of activity where they are unlikely to make a report when they are in turn are made victims. The nature of a crime affects the likelihood of the crime being reported, if the crimes are of a serious nature or would entail police reports in order to make insurance claims. Police discretion may also influence the information represented on police records due to several factors such as; the type of policing which may affect crime patterns and rates. Police in different areas or with different methods may classify crime differently and also the fact that police stereotyping affects who the police search, arraign, arrest and investigate. During police campaigns that lead to arrests and convictions in regards to certain crimes, an increase in that particular crime would be recorded on the police records. However it is important to note that this may not be the case as the increase in the crime records may be a result of more arrests, not due to the increase of the crime itself. Several police forces do not report certain crimes as viewed as unimportant and are overlooked. Offender Surveys Offenders are also a component of crime researchers attempt to investigate. This is done through the use of Offender surveys where participants are asked if they have ever committed a crime. These are often criticised for being too subjective as they rely on the participants perception of what constitutes a crime. They seek to uncover the perpetrators of crime, particularly for crime that is not reported in order to identify the offenders experiences of crime. Victim Surveys Victim surveys help provide a better and more accurate picture of crime representation alongside official police statistics. Through sampling, a selection of individuals are chosen and asked whether they have been victims of crime and most importantly if they reported these crimes to enforcement agencies. National Crime Victimization Survey United States

Jean-Baptiste Lully :: essays research papers fc

Jean Baptiste Lully was a prolific composer who is best known for establishing French Opera. (Boynick) Born in Florence on the 28th of November 1632, (Boynick) Giovanni Battista Lulli was a miller’s son. (Sadie 2000 pg 166) Lully first arrived in France in March of 1646 (Jean Baptiste Lully) to work as an attendant for a female courtier. (Sadie 2000 pg. 166) â€Å"During his six years in her household, Lully, already an expert at the guitar and violin, polished his skills as a performer and composer.† (Straughan (a)) He made a name for himself as a dancer in the court ballets. (Straughan (a)) He caught the attention of King Louis XIV and initially served him as "composer of instrumental music† (Straughan (a)) He soon took over compositions of entire ballets. (Straughan (a)) â€Å"Some time before 1656, he also took over responsibility for the string ensemble called the Petits violons, which he transformed into a group widely renowned for their discipline and artistic excellence.† (Straughan (a)) A clever diplomatist and thorough courtier, he completely won the royal favour, and in March, 1672, he succeeded in ousting Abbe Perrin from the directorship of the Academy of Music, also known as â€Å"the Academie Royale†. (Knight) â€Å"Ten years later he had consolidated his position by obtaining sole rights over all dramatic performances with singing.†(Sadie 2000 pg. 166) â€Å"Any production not affiliated with The Academie Royale was limited to two singers and six players.† (Jean Baptiste Lully) From that point on, he successfully founded modern French opera. â€Å"His involvement was not limited to musical composition. He collaborated with his poets in the production of libretti, and even took an interest in the acting and declamation of the performers. His insistence on discipline and high artistic standards in the opera orchestra was legendary† (Straughan (a)) â€Å"Louis XIV became ill in late 1686.† (Jean Baptiste Lully) While conducting a Te Deum on January 8, 1687, (Straughan (a)) to celebrate the king's recovery Lully accidentally hit his foot with the point of the cane he used to keep time. (Sadie 2000 pg. 166) This wound caused an abscess which proved fatal as Lully died on March 22, 1687. (Straughan (a)) Jean Baptiste Lully made significant contributions to French music. His initial compositions â€Å"ballets de cour† didn’t deviate from the Italian forms. (Straughan (a)) They were merely collections of dances and burlesque scenes. (Gregory) â€Å"A step in Lully’s progression from ballet to opera was the increased role of music in his ballets.

Free Essays - Writing Style of A Farewell to Arms :: Farewell Arms Essays

The Writing Style of A Farewell to Arms Hemingway became a newspaper writer in Kansas City as a young man and, in 1918, he joined the Red Cross to become an ambulance driver just like the character, Frederick Henry. This partially autobiographical novel is a combination of Hemingway's personal experiences in war and writing. Hemingway's life gave him the refinement that he needed for the inspirational language of the novel. He inspires us with his journalistic directness, sensory detail and his different writing styles that reflect the moods of the characters. Critics usually describe Hemingway's style as simple, spare, and journalistic. These are all good words; they all apply. Perhaps because of his training as a newspaperman, Hemingway is a master of the declarative, subject-verb-object sentence. His writing has been likened to a boxer's punches--combinations of lefts and rights coming at us without pause. Take the following passage: "We were all cooked. The thing was not to recognize it. The last country to realize they were cooked would win the war. We had another drink. Was I on somebody's staff? No. He was. It was all balls" (Hemingway PAGE #). The style gains power because it is so full of sensory detail. There was an inn in the trees at the Bains de l'Allaiz where the woodcutters stopped to drink, and we sat inside warmed by the stove and drank hot red wine with spices and lemon in it. They called it gluhwein and it was a good thing to warm you and to celebrate with. The inn was dark and smoky inside and afterward when you went out the cold air came sharply into your lungs and numbed the edge of your nose as you inhaled (Hemingway PAGE #). The simplicity and the sensory richness flow directly from Hemingway's and his characters'--beliefs. The punchy, vivid language has the immediacy of a news bulletin: these are facts, Hemingway is telling us, and they can't be ignored. And just as Frederic Henry comes to distrust abstractions like "patriotism," so does Hemingway distrust them. Instead he seeks the concrete, the tangible: "hot red wine with spices, cold air that numbs your nose." A simple "good" becomes higher praise than another writer's string of decorative adjectives. Though Hemingway is best known for the tough simplicity of style as seen in the first passage cited above, if we take a close look at A

Advantages and Disadvantages of Modern Lifestyle Essay

Technology has taken unimaginable strides over the past couple of decades, affording people all around the world possibility, flexibility and, above all things, convenience in their everyday communication and overall lifestyle. It is ever-changing. Whether you’re sending a love letter, making a purchase, running a business, researching a paper, financing a house, getting in touch with your old college roommate or booking a flight to Fiji, it all comes down to one simple thing: the click of a mouse. Social Networking It’s possible in today’s world to reconnect with high school and college friends in a matter of minutes. Before the Internet came to be, it was nearly impossible to stay in touch. Unless you ran into them at your 10-year reunion, you had no idea where they were. Nowadays, in this growing culture of social networking, it’s nearly impossible not to know what they’ve had for dinner, not to mention where life has taken them. No matter how many miles stand between you, social networking has allowed both old and new friends to keep in touch from moment to moment. Opportunities to Work From Home The flexibility of working from home in your pajamas or from the beach in your bathing suit may be one of the most attractive advantages modern technology offers for some. Not only does it save you a long commute to the office, a ton of gas money and the inevitable stress of hitting rush hour traffic, but it buys you more time in the day to spend on more important matters like family and friends. Convenience in Education Getting an education is as simple these days as turning on your laptop and taking classes online. Although it’s not your traditional classroom, the kind housed with a roomful of students seated in wooden desks and a professor lecturing in the front of the room, it is nonetheless an effective alternative to a good education. Even though you may be curled up on your couch in the middle of the night with a hot mug of tea and your cat on your lap, you are, in fact, in the modern learning environment, earning your degree from home. Even high school classes are being offered online for students seeking summer school and degree programs.

Wii Case

Problem Statement: Sales of the Nintendo Wii have been much higher than initially forecast. As the 2007 holiday season approaches, Nintendo does not have enough capacity to meet demand. The shortage will negatively impact profit and potentially cause lost market share. The immediate issue is adjusting the marketing strategy to handle the product shortage and minimize the negative market effect. Situation Analysis: BACKGROUND: Nintendo was initially founded in 1889 as a card company. The Company moved into the electronic entertainment industry in late 1970. Nintendo went on to release its own home console in the 1980’s which was an instant success, subsequently dominating the video games market in home video games consoles and handheld consoles. In recent years, Nintendo has met fierce competition from Sony and Microsoft. This competition resulted in Nintendo’s market share dropping from 80% in 1992 to a low of 16% in 2003. Nintendo realized that markets, competition, and product life cycles were changing at a fast pace, and most of the profits were going to the innovators. In order to win back market share, Nintendo has developed an innovative new game console named the Wii. OBJECTIVE: The current objective for Nintendo is to effectively develop a marketing strategy to manage product sales through the 2007 holiday season. The long term objective for Nintendo is to maintain its market leader status, communicate customer’s needs in an effective way and fulfill customer’s expectations. S. W. O. T. ANALYSIS: Strengths: Offer differentiated products from its competitors; †¢In 2006, Nintendo won more awards than other company, including â€Å"Best of Show† award, and â€Å"Best Hardware† award; †¢More competitively priced ($249) than its competitors while still earning a profit ($50) as the Wii console is inexpensive to produce; †¢Brand name recognition (short, simple, easy to read and remember, internationally understood, and suggestive of product benefits—â€Å"ii† images gathering people to play); à ¢â‚¬ ¢Strong support from game evelopers to shift more resources to the development of Wii title; †¢Constant media coverage from newspaper headlines drew attention to the Wii console; Weaknesses: †¢Nintendo lost significant market share after it reached its peak of success; †¢Inability to keep up supplies with international market demand; †¢Does not provide extreme high definition and DVD/Blue-ray capability; †¢Negative media-individuals had injuries due to the controllers slipping out of users hands; Opportunities: A recent movement in society towards healthier lifestyles. Wii meets the demand by incorporating physical movements when playing the game; †¢There are only two competitors which directly compete against each other with graphics, leaving room for Nintendo uses a different selling feature; †¢Potential market for video game consoles for non-traditional age groups (casual gamers and non-gamers) over age of 35; Threats: Consumers might turn to competitor’s product to satisfy their wants due to the Wii shortage problem; †¢Sony and Microsoft may offer more attractive deals to fight back for market shares; †¢Substitution is a significant threat and can occur within the existing competitors. Conclusion Nintendo offers an innovative product that offers good value to consumers. The threats from competitive brands are high. However, Nintendo is offering a unique product which is in high consumer demand.

Media as extension of man

Marshall McLuhan is widely considered as one of the most important intellectual figure of 20th century and widely noted for his contribution on media culture and philosophy of media studies. McLuhan rose to international fame in 1960s when his work on mass media and its effect on social and individual behavior was published. . His remarkable observations on nature of simple things those have central importance in defining the cultural and behavioral outlook of society. In predicting the role of media, especially through modern revolution of electronic revolution and use of computers, views of McLuhan adopted futuristic tone in stating the extended role of medium itself as the message, from its earlier perception of just being a carrier of the message. He realized the importance of electrical processes in shaping and defining the reality of world, views that have been validated especially after computer revolution and increasing integration of world through internet as chief medium of communication and medium of message Medium as Message As a prelude to understanding the media as the extension of man, McLuhan puts particular emphasis on the importance of medium itself that is generally regarded as just a carrier of messages or information as playing the role of message. This implies that the medium through which the messages are being communicated is not an inert entity, rather it participates in the process by extending the role of man and contributes by adding further dimension in affairs with help of technology. In the context, McLuhan uses his famous example that dwells on nature and role of electric light. Light, as McLuhan points out, is not just a medium of information, but also complete information in itself. Although the general and common view puts actual significance on the content of the message that light visibly carries and ignores the role of light itself, the fact remains that it is the medium itself that defines the scale and nature of human association with the information (McLuhan, 151). McLuhan illustrates this by signaling out major corporations such as IBM, GE and AT&T who took time to realize the fact they are not in the business of producing machines and equipments but in the business of channeling information. McLuhan argues that media also similar and defining effect on social and cultural psyche of people. Notwithstanding the content that it carries, it’s the media that has transforming powers on the society and people. Thus McLuhan dispenses with the notion that media as a medium can be treated as a passive entity, unresponsive and non-participative in the entire process of information processing that it is facilitating in its capacity as a medium. A television, radio, or telephone engage people irrespective of the content that they deliver and thus extends the role of man through their technological inputs. Before the advent of electrical age, the age of computing and information technology there was ambiguity over the role of medium as the message. But with the instant speed and extent that electricity has provided, media as a medium has certainly become as the message and it contains the potential to institute change, alter the paradigms and establish new cults irrespective of the nature of the content that it carries and delivers. Assisted and buoyed by technology, media extends the role of man. Media as extension of Man Technology plays a central role in McLuhan’s theory of media as extension of man. The extension, as it is apparent, is the extension of the mental faculties, knowledge, approach and culture of the man in the changing world. The electric technology has helped man to grow his conscience and mental capacity to attempt to comprehend things on a far greater scale than ever possible. In words of McLuhan, the stimulation provided by electronic technology represents the final extension in role of man where creativity, knowledge, and consciousness will collectively grow and extend over entire humanity in affecting the extension of man. The role of technology is evident in the process as it’s the diligent pursuance of technology that has brought transformation of world into a global village. People are interacting with each other on changed scales and electric speed, by causing a rapid contraction of social and political forces to create an implosion that increases people’s sense of responsibility and acts on different groups of people to alter their previous positions and integrate them in the new order of things. Commenting on the expanding field of human desire of knowledge, McLuhan says that electric speed and reach has made concept of partial and incomplete knowledge an obsolete thing. Mankind now vie for wholeness, completeness and depth of knowledge, in conformation with the changing form of electric age over its pervious mechanical world. There is a renewed sense of finding out the world once again, armed by newly realized power of electric and computer technology and in its new extension, mankind doesn’t want to accept things in their previous forms. Rather it aims to overthrow imposed patterns and declare the individuality of things and events in totality (McLuhan, 149). The role of new technology in media has always created conflicts and challenges in the society until finally it extends the role of man and then overtaken by new emergent technology. McLuhan presents two strong instances of this fact (McLuhan, ). First when he quotes Alexis De Tocqueville, who was first to master the understanding of print and typography technology, to inform that De Tocqueville had predicted rise of America and relegation of England from their approach and reaction towards the new technology of print in media. England, burdened with its tradition of oral laws, did not fully accept the new technology of print and as such choose to ignore the power of new media. America on the other hand embraced the new technology and hence was benefited immensely by the uniformity and continuity that new technology of print culture had to offer thereby extending their role in the contemporary world. Taking this argument further, McLuhan theory can be stretched to further dimensions that a similar transition is taking place with the advent of new electronic mediums of computer and information technology. In fact, McLuhan himself states that to many people in the contemporary literate world the new media technology would appear as unsettling as the technology of print would appear to tribal natives of remote Africa. Thus the new electric technology guiding media in forms of television, computers, movies, information technology, Internet and mobile phones demands a similar extension of man over rudiments of past age of mechanical technology, detribalizing society senses through its blinding speed and seemingly infinite capacity to channel and process information. In a very pertinent analysis of the new emergent media, riding on electric and communication technology, McLuhan states the new media presents a possibility to completely overrule the cognitive, analytical and cultural traits of the societies it affects because this medium is made much more strong by having its content as another medium which is usually print or speech. The new media gives the power of vision, voice and interaction to an already potent media of print that it integrates in its own design, and in the combined synergy it overpowers the viewers who are left numb and awestruck (McLuhan, 114). The nature of the modern media also plays a very important role in extending the role of human mind and consequentially the whole society.   McLuhan presents his important and famous demarcation of mediums as ‘hot’ and ‘cool’ mediums. A hot medium as defined by McLuhan is one that involves high definition, high data processing, and requires little imagination on the part of viewer. On the other side a cool medium is one that is not high definition, has low amount of data and users have to apply considerable imagination and their own creativity to comprehend the whole picture. Thus categorizing media in these two categories, McLuhan points out that by this definition a radio is a hot medium and a telephone is a cool medium, a movie is a hot medium and TV is cool medium, a photograph is a hot medium and a cartoon is a cool medium. A very important feature of the hot and cool medium emerges by virtue of their definition. A hot medium demands little participation by viewers, in the sense that it is so complete in information that it leaves little for imagination. Similarly, the cool medium is involves a higher participation by people because it leaves many gaps to be filled by audience. Hot and cool media play very different role in affecting the psyche and culture of the society where they unfold. In this context McLuhan states that developed countries having specialized themselves with mechanical technology of past age face the fear of retribalizing by the new electric media whereas the less developed nations that encounter the new technology extend their role by detribalizing themselves. Thus the less developed countries in themselves cool medium, while the developed and highly urbanized western countries are hot medium. The role of media has extended the role of man by changing his very perception of world. While the preceding mechanical age was focused with expanding the horizons of world, rediscovering and redrawing the limits of human knowledge and hence affecting a cultural and knowledge ‘explosion’, the modern technology pushing ahead media has reversed the process by bringing everything together, thus affecting a kind of implosion where entire world practically faces itself through the media. People, willingly or unwillingly, have been clubbed together, sharing the same space with more and more people. The electric media, it can be safely said, thrown every one is every one’s else life. In what can be surely reckoned today as one of the most prophetic statements, McLuhan clearly said that the new electric media has a remarkable capacity to decentralize the functioning of society, a fact that is more than evident in our modern world. But writing in 1960s, McLuhan had predicted that whereas mechanical system requires some fixed centers of operation and hence lead to development of great urban centers, electric power would decentralize the social-cultural space by providing equal opportunity to every place and hence as any place, equipped by power of electric media can act as center. This change and extension of social roles is almost complete today as we can see that through a combination of electric mediums of computer, telephones, video conferencing, Internet, and electric power any room or place can act as the center of large operations. This is the power of new media that is implicit in McLuhan’s writing, transforming every one’s earlier role and nature of functioning. The nature of modern media, acting through computers, Internet and information technology, is all encompassing and sweeping, just in lines of its predecessor forms of media. The theatre, when it emerged took over written form of drama; movies took over all the novels and written work and TV took over the movies. Today computers are perfectly poised over to take over all the forms of media. Radios, Televisions and gramophones helped many hitherto obscured persons for example poets, artists, speakers, and writers to gain recognition world over. Today the power of information technology expands this role further by bringing further convergence of world as we see it. In affecting this convergence it is simultaneously delegating new roles to people that has the responsibility to interact and evolve in much closer proximity of every body else.